Lagos State x Detty December Campaign

We proactively pitched this global tourism campaign to the Lagos State Government, spotting an opportunity in the annual Detty December frenzy

By tapping into the energy, culture, and global attention the season already commands, we positioned Lagos as a must-visit December destination - one that could rival the spectacle of Brazil’s Carnival or Dubai’s New Year celebrations.

Integrated Campaign

Lagos State x

Detty December Campaign

The Background

The Target Audience

The Strategy

Key Campaign Visuals

Media placements across the world

Digital Extension

Promoted posts across social media

Pushing the narrative forward through influencers

Activations Ideas

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